The Czech market is highly developed compared to other Eastern European countries. The number of online shops is around 42,000, and the overall estimated turnover for the year 2023 is 4 billion EUR, with an annual growth rate of 19%. The proportion of cash-on-delivery shipments is approximately 40%.
In Slovakia, there are approximately 12,000 online shops with a total turnover of around 1.5 billion EUR. The market is experiencing an annual growth rate of 20%. It is primarily an import-oriented market, suitable for cross-border e-shops from abroad. The proportion of cash-on-delivery shipments is approximately 45%.
Poland has the largest and most developed e-commerce market in Eastern Europe, and consumers mainly shop on platforms like Allegro, OLX, AliExpress, Zalando, and Ceneo. A highly popular method of delivery is through Paczkomat - parcel lockers. The market turnover is 13 billion EUR, with a growth rate of 16%.
Lithuania is a highly suitable country for cross-border e-commerce. Although the annual growth rate of e-commerce has slowed down from 14% to 10% in recent years, the purchasing appetite of consumers remains high, especially in the segments of toys, DIY, and hobby products. The market turnover is 1.3 billion EUR.
The Latvian e-commerce market, like the other Baltic states, is rapidly developing and offers a real opportunity for cross-border activities. The market turnover is 0.8 billion EUR, with a growth rate of 11%. Businesses looking to expand into Latvia through cross-border e-commerce have a promising opportunity to tap into this growing market.
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